Tuesday, April 19, 2005

NBC Chief Mulls Blogs for Top News Anchors

NEW YORK (Reuters) - NBC could create Internet blogs for its top news anchors and celebrity interviewers as it seeks to maintain the appeal of U.S. network news, its top executive said on Tuesday.

NBC Universal Television Group President Jeff Zucker said entering the generally opinionated world of blogs might be one way television networks could keep their grip on viewers who increasingly use the Internet for news.

"Over the next two years, network news is going to go through a lot more changes," Zucker said at a Yahoo (Nasdaq:YHOO - news) conference on high-speed Internet use. "This is one of the biggest issues facing traditional network news divisions."

NBC Blog for Top News Anchors

0 Comments:

Post a Comment

<< Home